Egg, Milk and Honey - Writting

I was reading a Turkish newspaper and got to this article about a Turkish film director. I didn't read much, the article was about a Turkish film director who made many movies, and the last 3 were a tryology with the following names: Egg, Milk and Honey. Then, still in the first paragraph, the author of the article says that the triology title names are a shopping list. I stopped there.
This is such a good example of writting: "when we read we are writting", said Derrida. Everything is writting. Writting is the act of putting things together and building meaning. There is no such thing as pure reading. When you read you construct. When we read we write. When we read we write the meaning of what we are reading. When we read we write the thing being read.
The author of the article has three words as the film title names: Egg, Milk and Honey. The author of the article writes the article and not only he writes the article as he writes so many other things, with a simple word: shopping. He assumes so many things. What a preconception! For me, it was stunning as I would write very different things. Milk, Egg and Honey are wonderful words: this is me writting! I see the animals who produce them and, mostly, I see textures, consistencies in the materials named, the watery milk, the sticky egg and the jelly honey. By using the word shopping, he assumes that these things are no only for consumption, human consumption, but also that they must be bought! Egg, milk and honey connect to money. One day someone will say "rainbow" or "green valleys" and someone else will write "money", "buy and sell", "consumerism"... the business writting system.
From my point of view, my writting system, the author of the article is absolutely sick! Are you sick?
This idea is applicable to everrything, not just words: from signs to images. Writting an eagle in the sky...  or writting the santa claus (he is turkish, not cocacolian!). There is no such thing as watching or listening, there is just writting. We are writting devices, type writtters.